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New at-home haircare brand taps student athletes to promote new licensed shades.
February 23, 2023
By: Christine Esposito
Editor-in-Chief
At-home haircolor brand Hally Hair has launched two new colors—green and yellow—in collaboration with student athletes at Baylor University. This is the first of 26-plus collegiate licensed color products the brand is planning over the next 12-18 months. Hally Hair is tapping into the Name, Image, Likeness (NIL) NCAA policy changes that enable brands and student athletes to enter into licensing deals. Other brands in personal care have also inked NIL alliances since the policy change was enac...
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